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WEBINAR: Your Brand Everywhere: Reach, Engage, & Drive Return Across Digital...
In this fast-paced, always changing digital media landscape it’s important to have a digital marketing strategy that is multifaceted and incorporates multiple touch points. But how do you get your...
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WEBINAR: Pushing Play On In-Stream: Video Advertising
With the number of online video viewers growing it is important for advertisers to entice and engage viewers in a more interactive manner. Standard pre-roll creative is an effective solution, but what...
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WEBINAR: Narrowing Down Dynamic Creative and Multi-Variate Optimization
Dynamic Creative Optimization (DCO) allows marketers to put the right message in front of the right consumer at the right time. By tailoring your campaign's messaging and creative to a specific target...
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WEBINAR: Advertiser Wants & Needs in 2012: Audience, Devices, Ease
In January, we conducted a new study with Kelton Research asking leading brands and agencies what their major marketing wants and needs are in 2012. Industry trends, how their media spend is changing...
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WEBINAR: In-Stream Best Practices: Video Campaigns that Drive Success
With everyone rushing to explore the in-stream video space, brands and marketers continue to search for creative ways to stand out and drive user interaction. Whether brand awareness or direct response...
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WEBINAR: The Evolution of Interactive, Rich Digital Advertising: What’s...
Over the past decade, interactive display advertising and rich media have evolved from being just expandable display ads to engaging formats across multiple platforms with numerous features from...
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WEBINAR: Holiday Retail Trends & Best Practices: How to Attract Shoppers and...
To most brands and marketers running digital campaigns in Q4 holiday season usually translates to late night take-out delivered to the office and endless strategic planning in Q2 and Q3. Whether you're...
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WEBINAR: PointRoll’s New Audience Analytics: Why Brands Shouldn’t Make A...
As more marketers are shifting their spend from traditional to digital channels such as online advertising and social media, many do not have a holistic view of who they are reaching and how their...
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WEBINAR: In Fashion: Digital Advertising Trends and Adoption in 2013 and Beyond
From Interactive Video and Social Media to Mobile and Emerging Platforms, Changes in Consumer Behavior and Available Technology Have Ushered in the “Year of Adoption.” Many in the industry have touted...
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Report Builder Added to OnPoint Analytics & Webinar
I am pleased to introduce the beta release of Report Builder in OnPoint Analytics. In addition to the enhanced data visualizations announced last month, OnPoint Analytics now allows users to easily...
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Join Us For: Gift Wrapping Holiday Shoppers with Relevant Digital Ad Solutions
During the Q4 holiday season marketers face many challenges, but developing a creative digital advertising presence that stands out amongst a crowd of noisy holiday advertisers is by far the most...
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